How Madison Avenue is Wasting Millions on a Deserted Second Life
Incredibly interesting article by Frank Rose about Second Life. At one point he talks about what the real numbers are for people in Second Life:
According to Linden Lab, the company behind Second Life, the number of avatars created by distinct individuals was closer to 4 million. Of those, only about 1 million had logged on in the previous 30 days (the standard measure of Internet traffic), and barely a third of that total had bothered to drop by in the previous week. Most of those who did were from Europe or Asia, leaving a little more than 100,000 Americans per week to be targeted by US marketers.
The article is aimed at advertisers using Second Life space, but it also applies to libraries. Are your users among the 100,000 Americans logging in per week? Is your SL Library typically an empty building?
According to Linden Lab, the company behind Second Life, the number of avatars created by distinct individuals was closer to 4 million. Of those, only about 1 million had logged on in the previous 30 days (the standard measure of Internet traffic), and barely a third of that total had bothered to drop by in the previous week. Most of those who did were from Europe or Asia, leaving a little more than 100,000 Americans per week to be targeted by US marketers.
The article is aimed at advertisers using Second Life space, but it also applies to libraries. Are your users among the 100,000 Americans logging in per week? Is your SL Library typically an empty building?
posted by Debbie @ 10:49 AM
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